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Doug’s approach to handling sales objections helped not only me as entrepreneur with 17 years of experience but as well my whole sales team to deeply understand how to resolve objections without being too pushy when willing to close the deal. What I love about the whole framework is that it's win-win strategy and is really focused on helping the client.
Barbara Piasek
CEO of Evenea
Sometimes in sales, we focus on hitting targets instead of thinking of the customer. Learning from Doug how to resolve sales has helped me to take a beat and think about the customer’s perspective. He talks about the psychology of sales and, it has made me think differently about how to generate them. Doug’s approach has helped me to understand my customers better and to think about why they might be resistant to buying my product. I course gives clear advice about how to be more effective as a salesperson and, if I’m honest, it even made me think about how to communicate better with people in general on a day-to-day basis.
Lei Thomas